Step Into Your Clients' Shoes
Often the way we think of our brands doesn’t match up precisely with what our customers think. While you may know your goods or services inside and out, it’s the customer’s opinion that matters the most for search ranking.
Imagine you are a customer searching for your type of product or service. What keywords are you using? Do you type in the exact city, state, product or service that you are searching for? Which search results look spammy or relevant to you?
Using an exact match domain or any other keyword domain strategy for your business should be done with care. There’s a fine line between relevant domain names and spammy practices. Since it’s easy to over use keyword domains, you need to make sure Google and other search engines view your domains positively. Follow the best practices for SEO ranking improvement.